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Success index for promoting Malaysian homestay programmes based in multi criteria analysis
Razamin Ramli1, Shahidah Md Daud2, Maznah Mat Kasim3, Kalsom Kayat4.
A Malaysian Homestay Programme (HP) is a type
of accommodation that offers tourists experiences related to
cultural activities and allows interaction with the local
community. Unfortunately, some of the HPs have not been
performing well in tandem with the growth of the tourism
industry. There are a number of challenges faced in operating
HPs; many HPs have not been performing as well as the other
successful HPs. The tourists are more inclined to stay at certain
popular homestays. This motivates us to investigate and identify
the differences in HPs’ successes by developing a suitable multicriteria model based on pre-identified criteria. The developed
HP success model leads to the establishment of the success index
where the ranking of the HPs is performed. Initially, three
models were studied. All models were developed using simple
weighted average (SWA) method embedding different sets of
weights for the criteria. These weights for the respective criteria
were obtained using rank order centroid (ROC), Modified
Pairwise Comparison (MPC) and Average Weight methods,
separately. Based on the different success indices developed,
expert opinions were sought to compare and select the best index
which represents a more realistic homestay ranking. The results
in terms of indices show that homestay rankings among the 26
HPs vary except for certain ranking positions. Subsequently,
based on the success indices generated, the HPs are classified
into three different performance groups, i.e., poor, good and
excellent. It is evidenced that the SWA is an applicable method
to determine the performance and ranking of HPs based on the
respective success indices. Eventually, the proposed model can
be as well used as a guide to improve the homestay performance.
Affiliation:
- Universiti Utara Malaysia, Malaysia
- Universiti Utara Malaysia, Malaysia
- Universiti Utara Malaysia, Malaysia
- Universiti Utara Malaysia, Malaysia
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Indexation |
Indexed by |
MyJurnal (2019) |
H-Index
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0 |
Immediacy Index
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0.000 |
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Indexed by |
Scopus (SCImago Journal Rankings 2016) |
Impact Factor
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0 |
Rank |
Q4 (Computer Networks and Communications) Q4 (Electrical and Electronic Engineering) Q4 (Hardware and Architecture) |
Additional Information |
0.112 (SJR) |
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