Tourism business preparedness and resilience to crisis: a study of small tourism resort destinations in Sabah coastal, Malaysia
Noor Fzlinda Fabeil1, Tini Maizura Mohtar2, Arif @ Kamisan Pusiran3.
This study examines small-scale tourism businesses preparedness and resilience to crisis
among resort destination in the coastal area of Sabah. Limited efforts are taken by the small
coastal tourism business operators in term of level of preparedness of measures in dealing
with crisis faced. Although these small coastal tourism business operators have experienced
crisis events, majority of them do not have crisis management plan. Therefore, this study
presents empirical findings from structured interviews with 61 owner-managers of small
resorts in coastal Sabah, about the level of preparedness and resilience towards crisis
including natural disaster, technology failure and social threats, as well as factors influence
or hinder the adoption of crisis preparedness measures into their premises. The results
revealed that micro-sized resorts are less likely well-prepared and resilient to crisis,
compared to medium size, specifically due to lack of operationalisation of crisis management
practices and the management of human resources for crisis management. The study also
found that regular security inspection on respondents‟ commercial properties area from
police department and Department of Occupational Safety and Health as the most popular
factor mentioned by respondents as to support the adoption of crisis preparedness
measures in their premises. Meanwhile, financial constraint was mostly mentioned as the
hindrance factor for not adopting the crisis preparedness measures. This study hopes to
provide meaningful insights for tourism specific initiatives that complement to existing
disaster management policy as well as to small resort operators to consider a formal crisis
management plan for long term business sustainability.
Affiliation:
- Universiti Malaysia Sabah, Malaysia
- Universiti Malaysia Sabah, Malaysia
- Universiti Malaysia Sabah, Malaysia
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