Indonesia is an archipelago country laid between the Indian Oceans and Pacific Oceans. Indonesia has many potential cultural variations that are influenced by geographical position that stretches for approximately 3,900 miles. Cultural diversity becomes one of the attractions that can boost the regional income and even income for the country in the field of tourism. The promotional strategy that has been executed so far is considered not quite right on target yet. The promotion strategy seems has not been reviewed up to the concept of content and information to be presented. The work of architecture as one of the results of the cultural work has an important role as a tourist attraction. Based on one of the theory of form in architecture, a form of architecture is strongly influenced by the time and the society where the building exists. The work of architecture becomes a marker that has even become the identity of a place. How the work of architecture can play a role in improving the quality of tourism promotion in Indonesia is a question that is being examined in this paper. It is hoped that through this paper, the study of architecture can contribute to the content creation of tourism promotion that will have a significant impact to increase the number of international visitors. The method used in this paper is explanatory from literature examination through the work of architectural examples in one of Indonesia province. From the design methods used to create architectural works, it can also be used to guide the content creation in a tourism promotion.