The visitor’s satisfaction on quality of facilities at the Melaka heritage site
Rohayu Abdul Majid1, Fatimah Nur Az-zahra Abd Manan2.
Heritage sites known as a place that contributes to tourism activities. The increasing
of visitor on heritage site from time to time has directly contributed to the national economic
growth. Heritage sites located in Malaysia is always preserved in order to maintain the
aesthetic values and attract the attention of visitors. The efforts to increase the number of
visitors to the heritage sites been continued together with the provision of basic facilities in
providing comfortable towards visitors. However, the existence of poor facilities at the heritage
site would affect the arrival of visitors in our country. Therefore, the aim of this paper is to
investigate the visitor’s satisfaction toward the quality of facilities provided at the Melaka
Heritage Site. A total of 135 respondents comprising of visitors were surveyed due to get the
feedback on their satisfaction levels for each facilities provided at Melaka Heritage Site. The
data have been analysed through descriptive analysis. Reliability test showed the total of 30
elements of questionnaire indicate Cronbach’s alpha value >0.75. All of them also indicated
high mean score vale which referring high level of visitor satisfaction.
Affiliation:
- Universiti Teknologi MARA, Malaysia
- Universiti Teknologi MARA, Malaysia
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