Marketers’ commitments and customers’ loyalty in online purchasing; Islamic practices as a moderator in Malaysia
Kasim Malik1, Muhammad Nasri Md. Hussain2, Norshafizah Hanafi3.
The research was designed to fill the gap in the existing body of knowledge regarding
marketers’ commitments towards online purchasing and achieving customers’ loyalty through
satisfactions based on marketers’ activities such as promotional, communication, quality of
product and delivery time frame. While customers’ satisfactions will be determined for
customer’s rights. In addition, this research extended previous effort done in an online context
by providing evidences that achieving customers’ loyalty by improving marketers’
commitments, with role of Islamic practices moderating the customers’ loyalty. Probability
sampling was used to select respondents with previous online purchase experience. Correlation
and hierarchical regression will use to analyse the direct and indirect relationship between
marketers’ commitments, customers’ loyalty and role of Islamic practices while pre-test was
used to see the initial effectiveness of regression. Finally, the research highlights the significant
effect of customers’ loyalty on the marketers’ commitments towards online purchase.
Affiliation:
- Not Indicated, Not Indicated
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