Determinants of Theory of Planned Behaviour (TPB) model in measuring sustainable behaviour among students of public universities in Malaysia
Norhasliza Hassan1, Siti Norezam Othman2, Noorulsadiqin Azbiya Yaacob3.
The purpose of the study was to examine the factors that influencing sustainable
behaviour among students in public universities in Malaysia. Theory of Planned Behaviour
(TPB), as a supportive framework is used to measure the influence of the students’ experience
towards determinant of sustainable behaviour. This study was conducted at the University
Utara Malaysia (UUM) among students. The stratified random sampling method was used in
sample selection for this study. Survey data collected from 100 respondents were examined
using Statistical Package for the Social Sciences Version 22 (SPSS 22.0). The cross sectional
data were collected through a survey and the data analysed by means of factor analysis,
correlation and multiple regression analysis. The findings indicate that subjective norm and
perceived behaviour control were significantly direct determinant of sustainable behaviour.
Affiliation:
- Universiti Utara Malaysia, Malaysia
- Universiti Utara Malaysia, Malaysia
- Universiti Utara Malaysia, Malaysia
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