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Unscrambling determinants of Islamic Retail Experiential Value (IREV) at Indian Muslim food retail outlets: A focus group analysis
Syaharizah Abdul Aziz1, Rozita Naina Mohamed2, Sofiah Abd Rahman3.
Retail experiences can represent either a hedonic or utilitarian value in the experience consumption. For Muslim customers, their perception, evaluation and emotions in experience consumption are influenced by Islamic Values through the centricity of faith. Therefore, retail food outlets need to deliver suitable concept anticipated by Muslim customers which are religiously conscientious. Based on the Stimulus Organism Response (S-O-R) paradigm, this qualitative study aims to explore Muslim customers experience in food consumption. The focus group technique was conducted to produce an in-depth understanding of the topic, with ‘environmental stimuli’ and ‘customer emotions’ were the main themes being discussed in the context of Indian Muslim restaurant. There were two groups of respondents in this study; the Millennials and Gen Xs who resided in Klang Valley and this paper summarizes the main findings from this focus group analysis. Among others, it was found that the components of Islamic Values embedded in the Muslim customer’s spirituality have inspired Islamic Retail Experiential Value theory building.
Affiliation:
- Universiti Teknologi MARA, Malaysia
- Universiti Teknologi MARA, Malaysia
- Universiti Teknologi MARA, Malaysia
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Indexation |
Indexed by |
MyJurnal (2018) |
H-Index
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4 |
Immediacy Index
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0.000 |
Rank |
16/54,Q2(Social Sciences) 16/54,Q2(Social Sciences) 16/54,Q2(Social Sciences) 6/20,Q2(Arts & Humanities) 6/20,Q2(Arts & Humanities) 16/54,Q2(Social Sciences)
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Indexed by |
Scopus (SCImago Journal Rankings 2016) |
Impact Factor
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- |
Rank |
Q2 (Arts and Humanities (miscellaneous)) Q2 (Business, Management and Accounting (miscellaneous)) Q2 (Economics, Econometrics and Finance (miscellaneous)) Q2 (Social Sciences (miscellaneous)) |
Additional Information |
0.333 (SJR) |
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