Due to sophistication and advancement of portable devices such tablet and smart phone technology, many hoteliers have started to deploy mobile hotel booking facilities. However, the adoption of mobile hotel booking technology among hotel customers is still in its infancy. Therefore, this article proposes a conceptual model to understand mobile hotel booking adoption among hotel customers. Using Technology Acceptance Model (TAM) as underlying theory, the present article proposes three independent variables i.e. 1) compatibility, 2) information quality, 3) e-service quality to influence hotel customers’ intention to adopt mobile hotel booking. These variables are mediated by perceived ease of use and perceived usefulness. While the present article is predicted to contribute both theoretically and practically, further empirical study is recommended to test the applicability of the proposed model.