An analysis on the preferences of smartphone that affects consumers buying decision in selected higher education institution in Malaysia
Nur Hazwani Mohamad Roseli1, Siti Nur Farah Ain Azhar2, Saidatul Hadijah Samsudin3, Farah Shazlin Johari4, Wan Musyirah Wan Ismail5.
The study focused on the relationship between Smartphone’s preferences
with buying decision among consumers. 327 students from selected higher
education institution in Malaysia had been chosen as the respondents for the
study. A convenient sampling technique and a five point likert scale
validated questionnaire were employed in the study. The research used
Pearson Correlation Analysis in attempt to achieve the objectives. Based on
the statistical analysis, all variables namely product features, brand name,
price and social features have a positive relationship with the consumers
buying decision.
Affiliation:
- Universiti Teknologi MARA, Malaysia
- Universiti Teknologi MARA, Malaysia
- Universiti Teknologi MARA, Malaysia
- Universiti Teknologi MARA, Malaysia
- Universiti Teknologi MARA, Malaysia
Download this article (This article has been downloaded 107 time(s))