The study focused on the relationship between Smartphone’s preferences with buying decision among consumers. 327 students from selected higher education institution in Malaysia had been chosen as the respondents for the study. A convenient sampling technique and a five point likert scale validated questionnaire were employed in the study. The research used Pearson Correlation Analysis in attempt to achieve the objectives. Based on the statistical analysis, all variables namely product features, brand name, price and social features have a positive relationship with the consumers buying decision.