View Article |
Impact of perceived company’s innovativeness, service quality and customer satisfaction on repurchase of life insurance
Thiangtam, S1, Anuntavoranich, P2, Puriwat, W3.
The study attempts to increase the knowledge of how customers’ perception of a company’s
innovativeness and service quality has influenced their repurchase of life insurance. This
research aims to investigate, develop and validate a causal relationship model of life
insurance repurchase by means of structural equation modelling (SEM) analysis. The
sample group of 400 people who had bought insurance policies from companies in Thailand
was approached to answer a structured questionnaire. Results revealed that repurchase of
life insurance was directly affected by customers’ perceived company’s innovativeness and
customer satisfaction, and indirectly affected by service quality of insurance agents. From
previous studies related to correlation between service quality elements and repurchase, the
correlation between corporate image and repurchase was well clarified, the interrelationship
among the factors related to insurance company’s innovativeness was not well illustrated.
Thus, this research has developed a generic model of life insurance repurchase by means
of structural equation modelling, which has value for its originality.
Affiliation:
- Chulalongkorn University, Thailand
- Chulalongkorn University, Thailand
- Chulalongkorn University, Thailand
Download this article (This article has been downloaded 179 time(s))
|
|
Indexation |
Indexed by |
MyJurnal (2018) |
H-Index
|
4 |
Immediacy Index
|
0.000 |
Rank |
16/54,Q2(Social Sciences) 16/54,Q2(Social Sciences) 16/54,Q2(Social Sciences) 6/20,Q2(Arts & Humanities) 6/20,Q2(Arts & Humanities) 16/54,Q2(Social Sciences)
|
Indexed by |
Scopus (SCImago Journal Rankings 2016) |
Impact Factor
|
- |
Rank |
Q2 (Arts and Humanities (miscellaneous)) Q2 (Business, Management and Accounting (miscellaneous)) Q2 (Economics, Econometrics and Finance (miscellaneous)) Q2 (Social Sciences (miscellaneous)) |
Additional Information |
0.333 (SJR) |
|
|
|