Without doubt, Facebook represents a huge potential audience. With over 1.44 billion monthly active users worldwide and 4.5 billion likes generated, this powerful tool has definitely influenced most university students’ lives especially in this generation. These students are called the ‘Digital Generation’ as their lives revolve around the Internet and social media. However, since Facebook was built largely for recreational purposes, it is not clear how it can contribute towards learning, if at all. Hence, the main aim of the study is to determine the frequency in accessing Facebook and the learning effectiveness among a sample of students from BERJAYA University College of Hospitality. In addition to traditional lectures and tutorials, an online group was created in Facebook to facilitate communication and academic sharing and the students’ feedback was gathered for analysis. In a nutshell, this research does not show evidence of association between frequency of accessing Facebook and their learning effectiveness.